01 No Bullshit
I keep things honest and straightforward. No pushed trends, buzzwords, or unnecessary processes. I use what works and speak in plain language.
02 Humility
I’m open to feedback, happy to explain my work, and not afraid to admit when I’m wrong. The goal is the best solution, not feeding my ego.
03 Challenge the norm
I question habits and default solutions. I look for fresh ideas whenever they genuinely make sense for the user.
04 Practical Over Pretty
Design must work before it looks good. I never sacrifice usability for looks and I always consider accessibility.
05 Experimentation
I believe in testing, failing fast, learning, and improving. It’s the most efficient way to create good design.
06 Design Mindset
Design isn’t just a task, it’s a mindset. I help teams understand and apply user-centered thinking across the board.
07 Cross-industry Perspective
Good design comes from diverse experiences. Working across industries helps me challenge habits and approach problems differently.
08 Integrity
I won’t work for clients whose values go against mine: weapons, tobacco, or anything that harms people, animals, or natural habitats.
