A coach starting out on his own — strong on the work, new to building a presence around it. We gave him a coherent identity that felt like him, and the tools to carry it.
Tom Salley, a business coach starting out on his own strong on the work itself, but new to building a presence around it.
Tom needed a coherent visual identity that felt like him and could reach his potential clients and the communication materials to carry it: website, social media, business cards, and more. He’d already moved fast to get a site up with an AI tool, but it had no real identity behind it, and his materials had grown piecemeal, so nothing felt like him or held together.
Started with the foundation, not the visuals.
Lay the system out first — logo, palette, type — then the applications.
The core system tying it all together — logo, palette and type, built to feel like him.
A site with a real identity behind it, built and iterated to final (WordPress).
The first thing people hold, finally on brand.
Templates so he stays consistent online without designing from scratch each time.
A coherent presence he can stand behind — prospects now land on a site and materials that match the level he actually works at, instead of a piecemeal setup that undersold him.
