The business was taking shape, but the brand was not.Tom had already started communicating and had quickly created a website, but there was no clear identity connecting everything. The challenge was to create a presence that felt like him and made sense to the clients he wanted to reach.
Before designing anything, we needed to understand his positioning, audience and the impression he wanted to create.
The identity needed to feel professional enough for prospective clients while still feeling genuinely like him.
The website, social presence, print materials and messaging needed to feel like one coherent brand.
Started with the foundation, not the visuals.
Lay the system out first — logo, palette, type — then the applications.
The core system tying it all together — logo, palette and type, built to feel like him.
A site with a real identity behind it, built and iterated to final (WordPress).
The first thing people hold, finally on brand.
Templates so he stays consistent online without designing from scratch each time.
A coherent presence he can stand behind — prospects now land on a site and materials that match the level he actually works at, instead of a piecemeal setup that undersold him.
