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Rebrand — identity refresh

Euro InformatiqueRebrand

A modern, dependable refresh for a specialist software company: logo, colors, website and comms, carried all the way into the product itself.

Category Brand Identity
Sector Insurance software
Mode Rebrand
Scope Identity · site · product
Same client We also rebuilt their mobile app
Drop the hero — the refreshed identity, logo to product
Who we served

The Client

Euro Informatique builds software for the insurance world: tools for companies that handle repairs after water damage, and the insurance adjusters who assess them.

What they needed

A brand and website that matched the seriousness and technical credibility of what they do. They already had both, but the look had aged. So the need was a modern, dependable refresh that didn’t throw away the equity they’d built.

What we did

The Method

A revamp, not a teardown. Keeping what worked and modernizing the rest.

01 The revamp

Revamp the branding

+ Refreshed the logo Kept the original idea but reworked the execution to feel current. A deliberate refresh, not a replacement, so it stayed recognizable to people who already knew them.
+ Modernized the colors The old palette was too light to feel serious or read well. Moved to a darker blue: more technical and dependable, and more usable thanks to the stronger contrast.
02 The rollout

Apply the identity

+ Applied it across their materials Business cards, email signature, flyers, and the PDF presentation of their tools.
+ Redesigned the website Wireframed how to present their products and offer, created custom illustrations, then built it out.
+ Carried it into the product Adapted the identity for their software interface, so the brand was consistent from a business card all the way into the tool people actually use.
What we made

On the Plate

Lead with the logo before → after, then the applications — ending inside the product.

Before
Old logo

The previous mark — the right idea, dated execution.

After
Refreshed logo

Reworked to feel current, still recognizable to people who knew them.

New color system — darker blue
ABranding

A darker, higher-contrast blue

The old palette was too light to read or feel serious. The new darker blue is more technical and dependable — and more usable thanks to the stronger contrast.

Website — home
Functionalities
Product Advantages
Website — Home

The redesigned site

Wireframed to present their products and offer clearly, then built out.

Website — Products

Their tools, presented properly

A structure that does justice to a technical, specialist product line.

Website — Illustrations

Custom illustrations

Made for them, so the site feels owned rather than stock (WordPress / Elementor).

01 / 03
Business cards
Flyers
Social Media Banner
Comms — Business cards

The new identity, in hand

Cards that match the seriousness of the work.

Comms — Email signature

Consistent in the inbox

A signature that carries the refreshed look into everyday contact.

Comms — Flyers

Print, on brand

Flyers aligned to the new palette and type.

Comms — Tools PDF

The product, presented

The PDF presentation of their tools, brought in line.

01 / 03
The refreshed identity, inside the product
BThe product

Carried into the software itself

We adapted the identity for their SaaS interface — so the brand is consistent from a business card all the way into the tool people use every day.

What it changed

Now as credible and current as the work behind it.

A specialist business that finally looks the part — a refreshed identity that holds from a business card to the website to the product interface, without throwing away the recognition they’d already built.

RefreshedLogo, colors & comms
RebuiltWebsite with custom illustrations
Carried throughInto the live product
Need the same?

Explore Branding.